The New Drinking Order: Part 2
A design strategy project extrapolating signals, trends, and systemic shifts to envision alternative futures where what we drink, how we drink, and why it matters, evolves in varying ways.
About this rpoject
The New Drinking Order is a strategic foresight report that uncovers the forces, values, and innovations that are reshaping the global beverage landscape, and reveals what, how, and why consumers will drink in the decades ahead. Part 2 of 2 employs design strategy to extrapolate signals, trends, and systemic shifts to envision alternative futures where what we drink, how we drink, and why it matters, evolves in varying ways.
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