The New Drinking Order: Part 1
A foresight research project focusing on the signals, trends, and systemic shifts quietly reshaping what we drink, how we drink, and why it matters.
About this rpoject
The New Drinking Order is a strategic foresight report that uncovers the forces, values, and innovations that are reshaping the global beverage landscape, and reveals what, how, and why consumers will drink in the decades ahead. Part 1 of 2 focuses on the signals, trends, and systemic shifts quietly reshaping what we drink, how we drink, and why it matters.
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