Abhiyaan (translates to: a campaign) is a social initiative that aims to create a behavioural change for better nutritional habits, and a systematic change for optimised preventive health care facilities for lower income households of India.

The average life expectancy of an Indian (as of 2021) is 69.9 years. The average life expectancy of an rural Indian 68.4 years, falling to 68.0 years post-pandemic. Numerous socio-cultural, institutional, geo-political, and economic variables that imprison rural, or lower income households in a vicious cycle of under-privilege, contribute to the widening longevity disparity between India's rural and urban populations.

With Abhiyaan, we chose to focus on children because we believe that preventing ailments and deficiencies during early ages can result in an overall optimised health span for the individual and bring about a habitual shift for following generations. Furthermore, we hope that children are strong motivators for whole families to make habitual shifts in their lifestyles.