Sprightly is a freshly launched healthy snacking brand dedicated to the design and manufacture a wide range of nutritionally designed options that specifically serve a variety of consumer groups.
The project shows the steps taken to create its brand identity through a suitable story, informative logo, appealing packaging, dynamic webshop and service design of its upcoming subscription model.
DESIGN & EVOLUTION
The Original Sprightly logo was created to support its personal cafe and kiosk model which later evolved into a logo for snack product packaging.
The project explores the process of creating a brand image through logo design and colour palette selection, as well as the challenges faced when designing for a package that came with budgetary cuts, specific material requirements and un-alterable layout options.
COLOURS, MATERIALS & LIMITS
Introducing a range of over 20 assorted products of different categories, Sprightly required appropriate packaging in 3 different sizes.
The project explores the not only the decisions made towards the colour palettes and layouts, but also the challenges that arise due to smaller packaging budgets that food brands often face, materials made inflexible due to shelf life needs, and coming up with creative print solutions.
THE NEXT STEP
As the brand Sprightly has grown, it has also flexed on its budgets and identified niche markets that require products with added value.
The project caters to a more premium designing requirement wherein the aesthetic appeal resonating a 'luxury snacking' brand was to be the first priority. The main challenge involves creating a coherent aesthetic for extremely different products at minimal costs that exude pricelessness.
In the digital age, e-commerce is branded as the most efficient way to reach to, appeal to, and cater to consumers with new and innovative products.
The project aims to create a cost- effective, personalised experience in form of a simple webshop to act as a catalog displaying a variety of products, as well as an e-commerce portal to sell categorised products to the right consumer.
Sprightly wishes to expand into a subscription based B2C model to be able to sell more at reduced costs.
The project involves creating the business service model fulfilling this aim through social media marketing, brand awareness campaigns, structured service chains and information design.