TRAIL MIXES

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Concept Note

Healthy Snacking Brand Sprightly plans to add a new line of nutritionally designed 'munches', to its existing range of slow roasted chickpeas with a range of slow roasted trail mixes. 

The editions they wish to introduce this line with are mango flavoured Granola, trail mix with kiwi and cranberry for flavour and a trail mix composed of six beneficial seeds. 

 

The design ask is to plot an interesting story for the whole line that is synchronous to that of chickpeas, as well as possible to extend to whatever new products that may be introduced later. 

 

Therefore, the process of designing dynamic, sustainable and flexible packaging for the 'Slow Roasted Trail Mix' line begins with placing each product in an appropriately casted setting- the tropics fora mix with exotic fruits, a desert for the rugged, mango flavoured granola and a farm for the mix of seeds.

 

The flavour names were then altered to better suit their backdrops, as well as to further hint at the kind of 'trail' or journey the consumer could visualise embarking on while 'munching' them. The project then follows a journey of plotting short stories for each flavour; outlining not only the healthy advantages of the product as a whole, but also the elements that distinguish each product from the other. 

Displayed here are the final renditions of Slow Roasted Trail Mixes categorised as 'Tropical Trail: Kiwi and Cranberry', 'Desert Trail: Midsummer Mango, and 'Farmers Trail: Six Seed Mix'.

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TROPICAL TRAIL

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DESERT TRAIL

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FARMERS TRAIL

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STORY

DYNAMIC

LABELS

While the design process for Sprightly's Slow Roasted Trail Mixes focuses on the story concocted per product, it is important to also note that while the primary task involved creating a series of Pet Jar Labels, the packaging was supposed to be dynamic and scalable across different packaging media.

Keeping that in mind, the design kit also proposed samples for Form, Filled and Sealed Pouches, and metal tin cans.

Presently, Sprightly utilises its Pet Jar Labels (as displayed on Left) for its product range and plans to expand into pouches soon.

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